Work experience
Nov 2023 - Present
Senior Product Designer @ IBM
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Re-designed IBM's PerForm platform in collaboration with stakeholders in 30 days, and achieved a 25% increase in user engagement and satisfaction.
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Implemented "Preview feature" and "WYSIWYG (What you see is what you get) editor" in the UXR form creation process, which led to a 40% reduction in form submission errors.
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Revamped the Dashboard interface for the IBM Data Security platform, making critical data more accessible and addressing key usability issues identified in the earlier design, resulting in a 20% increase in user satisfaction.
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Facilitated periodical and structured design review process within the design team to improve design quality and consistency which led to a 15% reduction in post-launch fixes.
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Implemented sprint-based approach and project management templates within the design team of 12 members that led to a 30% increase in project completion rate and design resource optimization.
Jan 2023 - Oct 2023
Product Designer @ Spocto (A Yubi Company)
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Designed the MVP for the Vendor's team management experience from scratch, achieving a 22% increase in user adoption.
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Adopted participatory design workshops, allowing direct users to participate in the early stages of the design process which led to a 25% improvement in task completion rate.
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Streamlined user feedback collection and integration into the design process and ensured that user insights were addressed which reduced user complaints by 30%.
June 2021 - Jan 2023
Product Designer @ Yubi
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I was the sole designer who redesigned key user flows, contributing to a 35% increase in loan order conversion, which directly contributed to revenue growth.
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Gamification and progressive disclosure techniques were implemented in the user onboarding journey, which reduced the onboarding TAT from 15 days to 3 days.
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Designed an intuitive and actionable notification design based on user feedback that boosted loan deal engagement by 29.2% within 7 days of design implementation.
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Reduced customer complaints and support tickets in the document uploading process by implementing engaging and guided UX, which increased the uploading conversion by 31%.
May 2020 - Aug 2020
UX/UI Design Intern @ Koolkanya
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Developed an intuitive notification design to encourage users in profile completion, leading to a significant increase in completion rates.
Jan 2019 - Aug 2019
Fashion & Textile Designer @ Bagh India
Nov 2017 - Nov 2018
Fashion & Textile Designer @ Craftroots
UX Design Mentor
Sept 2024 - Dec 2024
Visiting Faculty @ Pearl Academy
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I mentor Postgraduate students in the Communication Design Department.on “Storytelling for UX Case Study”.
Education
2012 - 2015
Master of Design (M.Des) in Apparel Design
National Institute of Design (NID)
2007 - 2011
B.E in Computer Science and Engineering
Hindustan College of Engineering
Skills
UX Design
Wireframing, Information Architecture, Visual Design, and Prototyping
User Research
User interviews, Persona creation, Journey mapping, Survey design, Heuristic Evaluation, Contextual inquiry, Competitive analysis, Focus groups, Card sorting, Affinity mapping and User behaviour analysis
User Testing
Usability testing, A/B testing, Accessibility testing, Prototype testing, Task analysis, Test planning & execution, User feedback analysis and Data-driven testing
Design & Prototyping Tools
Figma, Adobe XD, Sketch.